Blog 3

         

            Code name the cleaner is an action movie about the main character, Jake (Cedric The Entertainer) who is knocked out unconsciously and wakes up not knowing who he is, what he does and what happened. Jake, who doesn’t know yet, has some valuable information that a Korean multi-millionaire wants. The millionaire uses his wife who plays like she is married to Jake after he wakes up to manipulate him into giving her the information/chip they want. Furthermore, as the story advances Jake gains his memory back piece by piece with rapid memory flashbacks and his real friends helping him find out who he really is, and what he does. This leads to him understanding what has been going on from the start and what they Korean millionaire wants, which then has him chased by several of the millionaire’s goons for the information/chip.

            Throughout the movie it shows the insecurities and vulnerability of Jake and how his enemies play off it and try to use it for their benefit. Moreover, the insecurity that Jake’s enemies play off of is the fact that he was knocked unconsciously and lacks knowledge. They try to lure important information from him. In relation to animal farm, Snowball and Napoleon manipulate the animals also with their lack of knowledge. Both stories/ characters lack knowledge because they influence them to do things that they wouldn’t usually do. For example, in Code Name the Cleaner, the millionaire sells/uses his wife to make Jake believe he lives this rich luxurious fantasy life which in reality he doesn’t live, but she made him believe that so she can get the information she needs from him. In Animal Farm, Snowball and Napoleon, manipulates the animals by making them work, sacrificing their goods and cheating them of their food, and generally everything that goes on from the commandments to events that take place. The animals always received the minimum of everything because they didn’t have the knowledge to know or even to question why things are being operated the way they are. Moreover, both characters/stories insecurities which happens to be lack of knowledge keeps them in place and continuously makes them submit to their enemies or higher power.

            In addition, to all of these things, there were many product placements throughout the movie. The products were specifically placed in that scene because it relates to the event taking place or the setting.  In addition, there are various types of product placement and advertising in the movie, and some deals with cars, another with clothes, and lastly sex. Moreover, the cars, Jaguar x-type and Mercedes amg c63 are being advertised and product place in the movie. The jaguar is placed and advertised at the beginning of the movie when Jake’s fake wife pulls into the hotel parking lot, and it matches the clothes she has on, which are classy, stylish and able to move when “on  the go”. The Mercedes is being showed all throughout the movie, but mainly in the scene where Jake escapes being killed by his fake wife, and this shows the Mercedes is nice and sleek, but really fast and able to get away which grasps the attention of sports car lovers who love to drive fast. Lastly, sex which is the most advertised object in any and every type of way it can be is shown 15 minutes after the movie starts. Jake’s fake wife Strips half-naked, and is used as a way to manipulate him and to give him what he wants if he gives her the information/chip. Movies never show a product such as a car or any other object for no reason there is a reason for them and it is grasping our attention to sell us whatever is being portrayed.

News and animal farm connection

There are many news channel networks, but many tell the same story but with different views or information. Furthermore, Fox news and CNN both shared a report on a family going head on with a semi-truck and all of them dying except for one girl. As the story goes on i found out that the girl who survived wasn't a u.s. citizen, and on CNN they go more in depth with her and her background, but on fox news they just give the bare minimum even though they add a little more by saying eighteen more people were injured. Moreover, based on there was insignificant citizen incorporation from both CNN and Fox news. On CNN they bring the girl's pastor on and he talks about things irrelevant to the crash, but he backs her up on why she shouldn't be deported. Furthermore, on Fox News they bring on an investigation officer, Larry Bedore who only says "The vehicle was crushed between multiple vehicles”.  Based on the incorporation of citizens they lack on giving information that deals with the real problem which is the accident, not irrelevant things. Even though they're both lacking information, the two news networks are different. CNN, which is our nation's news gave more detailed descriptions and incorporated more citizens, but on the other hand Fox News gives you the bare minimum and only enough for you to know what happened and not to really understand. I feel that the truth is being presented on both networks, even though fox doesn't fluently describe what happens. In addition, the set of the news has a lot to do with which station you watch because i know for me i like watching news networks that have anchors on the site of the event rather than sitting at a desk. It lets you (the audience) see how things look in that area rather than only hearing about how it looks. 

Furthermore, in correlation to animal farm, the way squealer presents the news to the animals and to other is either a lie or not the full news on what happened. Squealer always gives the animals the bare minimum or he lies. For example, he lied about the food supply by saying that the farm wasn't running short of food when really they barely had enough for another 2 days. Moreover, in relation to our society and news networks, they give us the truth just from different point of views because of various witnesses, rather than knowing what happened or is happening and lying about what actually happened or not telling the most important parts.

Rory sutherland and animal farm connection

Media networks often portray commercials that are in some sort of way connected to the t.v. show being showed at the moment. In addition, the value displayed affects how we feel about the products and if we want to buy them or not. For example, A commercial on Fox will show a Chevrolet traverse and how great it is on gas, miles, it has satellite radio and etc. Of course that catches our attention, but a lot of us think "all new cars have these great features", which is true because that it where value is being added. The new 2012 Chevrolet Traverse is the same as last year, and the only reason why we think that everything is new is because they changed the year number, but they didn't change anything on the vehicle which shows addition of value because they made a minor change. Just like in the Rory Sutherland video, the cereal went from Shreddies to Diamond Shreddies only because they were changed to the position of looking like a diamond and people failed to realize. Although nothing changed, the company was still able to sell the product which is the same thing that happened with the car. Moreover, the company Chevrolet, adds value to make the car stand out in some sort of way, but that is where they get you because when you're watching the show the car and it's "new features and the great price" are on your mind.

     In relation to animal farm, the way the advertisers gave me(the audience) a perception of the car is what the author of animal farm did in the beginning of Animal Farm. Furthermore, in animal the author used Old Major the old boar to perceive the animals. He perceived them by opening their eyes and widening their imagination to thinking that if they rebel against Mr. Jones then they will become rich and free and they can rule themselves. Old major added value by telling the animals that because now they were sold and believed they could do it and attempted to do and was able to. Moreover, this relates to the advertisement because once again they both (Old major and the advertisers) added one minor detail along with what was already known, and they were able to make it believable and "sell it" to the audience(the animals and the viewers).